How Kelly Wearstler designed her new H&M collection

""The constraints were very real. Everything had to work within specific production and shipping parameters. But that actually became a creative driver. Working at this scale pushed me to distill my ideas-how to create something artisanal and expressive, but also accessible and adaptable to different ways of living.""

""A chair can become a sofa, smaller tables can expand into larger ones. It's about creating a system that evolves with the user.""

""With this milestone we want to make an impact on customers and the design industry alike in a new way. When we discovered the venue-the Palazzo Acerbi-everything fell into place.""

H&M is launching a new collection in collaboration with interior designer Kelly Wearstler during Milan Design Week. The collection includes 29 items such as a modular sofa and decorative objects. Wearstler's designs focus on flexibility and modularity, allowing pieces to adapt to various living situations. The collection will debut at the Palazzo Acerbi, a historic venue, from April 21 to 26. H&M aims to make a significant impact on customers and the design industry with this collaboration.

Read at Fast Company