"In a move that blends streetwear credibility with playful sophistication, Hiroshi Fujiwara has unveiled FRGMTMINI, the next evolution of his influential FRGMT label. Known for shaping the look and language of contemporary street culture, Fujiwara is now opening the door for a younger generation to experience his world of thoughtful, design-driven style. The debut of FRGMTMINI is a significant step for the Japanese tastemaker, marking the first full collection designed exclusively for kids - and it delivers a clever balance of practicality and cultural cool."
"Hiroshi Fujiwara has long been regarded as a pioneer of global streetwear, celebrated for his ability to translate subcultural codes into refined, wearable fashion. With FRGMTMINI, he takes this philosophy to a new audience: kids who are as eager for individuality as their parents. The collection offers wardrobe staples that are anything but basic, positioning itself as the answer for families seeking premium-quality garments with an edge."
"FRGMTMINI's debut lineup is a carefully curated mix of everyday essentials designed to feel as good as they look. The pieces are built for versatility, focusing on silhouettes that transition effortlessly from casual afternoons to family outings. Leather varsity jackets carry FRGMT's iconic lightning bolt logo, serving as statement pieces that anchor the entire range. Plush tracksuits bring comfort into focus without sacrificing style, while puffer coats feature hand-painted "F" logos that lend a subtle, artistic touch."
Hiroshi Fujiwara launched FRGMTMINI, the first full collection designed exclusively for kids, blending streetwear credibility with playful sophistication. The line translates subcultural codes into premium childrenswear that supports individuality and allows kids to mirror parental style. The collection centers on versatile wardrobe essentials—leather varsity jackets with FRGMT's lightning bolt, plush tracksuits, and puffer coats with hand-painted "F" logos—crafted for comfort and practicality. Pieces prioritize high-quality materials and thoughtful silhouettes that transition from casual afternoons to family outings. The strategy targets growing demand for elevated childrenswear and extends FRGMT's cultural influence into family wardrobes.
Read at stupidDOPE | Est. 2008
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