Hermèstories runs September 11–21 as a theatrical production and foyer exhibition that reframes Hermès objects, colors and craftsmanship through surreal scenography and playful moments. Pauline Bayle wrote and directed the production in close collaboration with Pierre-Alexis Dumas to foreground the Maison's DNA and to redefine luxury storytelling. The presentation centers the maxim 'La création sans mémoire n'existe pas,' portraying objects as witnesses to patience, inspiration, precise gestures and joyful encounters. The staging highlights artisans, boutique staff and customers, conveying creation as lively, bold and continually reinventing itself and suggesting that heritage can be lighthearted.
At Hermès, every object speaks. They bear witness to a long history of patience, inspiration, and precise gestures, interwoven with joyful encounters and curious anecdotes. They tell the story of a family house and the people who make it up, from the artisans to the boutique staff, not to mention the customers! They represent the lively and bold side of creation, always striving to reinvent itself without ever repeating itself.
'La création sans mémoire n'existe pas' ('Creation without memory does not exist') is the Hermès philosophy, and the main thread of inspiration for French director Pauline Bayle, who wrote and directed the show. Artistic director of Théâtre Public de Montreuil and former guest editor of the Maison's biannual magazine Le Monde d'Hermès, Bayle worked closely with Hermès artistic director, Pierre-Alexis Dumas, crafting a production that attempts to redefine the parameters of luxury storytelling.
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