In a Vanity Fair cover story, Gwyneth Paltrow discussed her lifestyle brand Goop, founded in 2008, which has faced recent struggles including flat sales and layoffs. Following these challenges, Paltrow reiterated that Goop is undergoing a restructuring to optimize profitability and reported a 10% revenue increase for 2024. The brand has introduced various successful units like Goop Beauty and Goop Kitchen, which have also shown growth, suggesting that the company may be regaining its competitive edge despite earlier rumors of decline.
Paltrow emphasized that Goop is focused on optimizing profitability while navigating recent shake-ups, assuring that 2024 is projected to be a strong year for the brand.
Despite recent layoffs and challenges, Paltrow assured investors and fans that Goop is undergoing strategic changes that have led to a 10% revenue increase in 2024.
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