Gucci has named Demna the new artistic director, marking a significant shift in strategy after two challenging years for the brand. With a 23% revenue decline reported in 2024, and Kering's stock falling over 50%, the appointment aims to restore Gucci's reputation as a fashion authority. Demna, known for transforming Balenciaga into a provocative brand, will oversee all product categories. This move reflects a broader trend within the fashion industry, where numerous brands have undergone leadership changes in response to new market demands and shifting cultural contexts.
Gucci has appointed Demna as its new artistic director, tasked with leading women's wear, men's wear, and accessories amid a challenging period for the brand.
The appointment highlights Gucci's intent to return to being a fashion authority, as past strategies led to a significant revenue drop and stock decline.
Demna's proven track record at Balenciaga shows he has both the design prowess and cultural insight needed to revitalize Gucci for the new generation.
With a slew of changes across major fashion houses, Demna's arrival signifies a pivotal moment in an already tumultuous landscape for luxury fashion.
Collection
[
|
...
]