Mahalla Berlin served as the location for a fashion editorial that blends urban flair, vintage charm, and luxurious modernity. A taxi parked outside became the symbolic inspiration for the Girls on Taxi concept, merging Vintage, Fashion, Sexy, Urban, Modern Woman, and Luxury. Styling collective ARCHIVE424 (Daria and Mariia) created youthful, trend-conscious looks with vintage touches that reference fashion history. Models Janne and Mariia provided a strong, multifaceted presence through editorial and runway experience. Make-up artist Lucia delivered varied expertise across fashion, runway, SFX, and music make-up. Co-creative director Aranza added a clear vision and precise detailing. Photographer Shin Jeong Hoon staged images emphasizing composition and the maxim: Vintage is the new Modern.
Once an industrial hall, today a versatile event space, it provided the perfect backdrop for a fashion editorial that combines urban flair, vintage charm, and luxurious modernity. A special moment inspired photographer Shin Jeong Hoon: a taxi in front of the venue became the symbol of the editorial. From this spontaneous impression, the concept of Girls on Taxi was born, a mix of Vintage, Fashion, Sexy, Urban, Modern Woman, and Luxury.
Their outfits embody the spirit of the times while never losing connection to fashion history. In front of the camera stood Janne and Mariia. Janne, an internationally established supermodel with extensive experience in editorials, runways, and commercials, met Mariia, a rising talent with great potential and already remarkable experience in runway and editorial work. Together, they gave the editorial a strong and multifaceted presence.
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