"But for those who aren't familiar, I guarantee, if you enjoy 99PI, then Articles of Interest is for you. It's a spin off show created by Avery when she worked here, but it's now completely independent. It's a brilliant and compelling exploration about what we wear. Pockets, plaid, sunglasses, zippers - there's a fascinating story behind all of them. The latest season, "Gear", is about the surprising intersection of the military and the outdoor goods industry."
"Brands you wouldn't expect, like REI, Patagonia, LL Bean, and Eddie Bauer, all have their roots in military surplus and design. Although the civilian/military divide has never been bigger, the military is everywhere in our daily lives. This episode starts with Avery being invited by Buck Mason to their "militaria room." Explores the deep entanglement of military aesthetics with fashion and culture, from luxury buckskin suits, once a form of Indigenous wear, to the idea that America is fundamentally a nation of shoppers."
Articles of Interest season "Gear" traces the surprising intersection of military practice and the outdoor goods industry. Many well-known brands, including REI, Patagonia, LL Bean, and Eddie Bauer, originated from military surplus and design. The season shows how military aesthetics permeate civilian fashion and culture, from militaria rooms in brands' archives to luxury buckskin suits rooted in Indigenous wear. The civilian/military divide may be pronounced, yet military influence appears throughout daily life and consumer goods. Over seven chapters, the season examines how military and outdoor industries shaped American attitudes toward nature and the nation, and how shopping became central to national identity.
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