"Gap is relaunching its early 2000s "long and lean" denim style, first available between 2001 and 2010, for $89.95, in ten new washes and updated designs."
"Low-rise denim, including the relaunch from Gap, indicates a major fashion trend with search interest surpassing high rise jeans in May 2024."
"The resurgence of low-rise styles coincides with a broader return of Y2K fashion trends, showcasing items like polo shirts, babydoll tops, and baby tees."
"Gap's commitment to low-rise denim fits reveals a reinvigoration of early 2000s aesthetics, paralleling popular demand and cultural nostalgia from that era."
Gap is reintroducing its "long and lean" denim style from the early 2000s, priced at $89.95, featuring ten new washes and improved designs. This low-rise style aligns with the fashion industry's ongoing revival of Y2K aesthetics. Additionally, the brand is also launching low-rise versions of its existing denim fits, indicating a broader trend in casual wear. Recent data shows a significant rise in search interest for low-rise jeans, surpassing high-rise jeans, alongside a notable resurgence of various Y2K fashion items.
Read at Fast Company
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