"Major fashion houses have created playful, quirky, and tech-infused fashion invites over the years, from Hermès, FENDI, and Louis Vuitton to Balenciaga, Maison Margiela, and more. As the time moves on, fashion houses have replaced the traditional flat paper card with three-dimensional objects as invitations. Instead of a printed slip, a typical invitation design, the brands now create objects that can be displayed, collected, or used."
"It is what the late Virgil Abloh designed during Louis Vuitton's FW20 show, where he sent out a functioning wall clock with the monogram of the brand replacing the numbers on the dial, and the invitation details supplied alongside the timepiece. Balenciaga laser-etched its FW22 show info onto the rear surface of a silver, screen-cracked iPhone 6S, permanently embedding the information in its metal shell."
Fashion houses have shifted invitations from flat paper cards to three-dimensional, collectible objects that double as souvenirs. Brands produce displayable, usable pieces that preserve show details and create lasting physical memories. Designers use unconventional materials from food, plastic film, medical packaging, and organic sources while integrating reactive and new technologies to enable interaction with invitees. Examples include a functioning monogram wall clock sent for Louis Vuitton FW20 and a laser-etched, screen-cracked iPhone 6S carrying Balenciaga FW22 details. Small molded objects, like Maison Margiela's plastic television model, serve as portable reminders of the shows.
Read at designboom | architecture & design magazine
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