Stefano Gallici, creative director at Ann Demeulemeester, explores the cultural nuances of youth fashion in New York compared to Europe. During his visit to ESSX, Gallici emphasizes the playful and fun vibe of the brand in the U.S., contrasting it with Europe’s austere heritage. His passion for breaking traditional boundaries in fashion is evident as he captures the essence of youthful expression through the KIDS project, a visual documentation of global youth culture initiated in 2024, reflecting his self-discovery journey among the next generation of creatives.
When I'm in Europe, there's a more austere feeling [around] the brand, probably because we're more stuck to its heritage. I'm trying to break these boundaries.
There's something fascinating about New York's youth culture and how they interpret fashion—it feels more youthful, playful, and fun compared to the European perspective.
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