"The opening of the New York City flagship marks a significant milestone for Carhartt, which has built a reputation over 136 years as the trusted outfitter of carpenters, electricians, construction workers, and skilled tradespeople. While the brand has long been embraced by style-conscious consumers and streetwear enthusiasts, Carhartt Chief Brand Officer Susan Hennike emphasized that the company remains focused on serving the core communities that have supported it since day one."
"The Flatiron location was carefully chosen for its accessibility and connection to the working class community. Rather than opening near iconic landmarks like the Empire State Building, Carhartt planted its flag in a neighborhood that reflects the values of the people who wear its products every day. This approach is part of the brand's larger commitment to authenticity, ensuring that expansion never comes at the cost of its heritage."
Carhartt opened its first New York City store at 936 Broadway in Manhattan's Flatiron District, occupying 5,000 square feet designed to reflect blue-collar roots and expand into a fashion-forward city. The brand has served carpenters, electricians, construction workers, and skilled tradespeople for 136 years while also appealing to style-conscious and streetwear consumers. Company leadership affirmed the primary focus remains serving core trade communities and noted New York City has a thriving population of tradespeople. The Flatiron site was chosen for accessibility and working-class connection, emphasizing authenticity and preserving the brand's heritage. The new store is Carhartt's 57th global location and offers an expanded range of durable apparel.
Read at stupidDOPE | Est. 2008
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