"The Instagram post promoting the handbag, which has a label to say it was made using AI, shows a "surreal" collage of models spliced between Valentino logos and its DeVain bag. At one point it shows models seemingly emerge from an ornate gold version of the handbag. At another, the brand's logo transforms into people's arms, before these morph into a coalescing swirl of bodies."
"Among hundreds of comments left on Valentino's Instagram video on Monday were many criticising its AI use as "cheap" and "lazy". "Disappointing from a couture fashion house," wrote one user responding to the video on Instagram. "Advertising campaigns are an opportunity to put talented creatives centre stage. AI in this instance is lazy at best." Others called on the company's marketing department to "read the room", likened the content to "AI slop" and accused the company of "rage-baiting"."
Valentino posted an AI-generated advert on Instagram promoting its DeVain handbag, labeling the content as made using AI. The promo featured a surreal collage of models spliced with Valentino logos and the handbag, including scenes of models emerging from an ornate gold bag and a logo transforming into arms that morph into a swirl of bodies. Hundreds of Instagram users criticized the visuals and the use of AI, calling it cheap, lazy, and disturbing, and urging the brand to read the room. The fashion industry increasingly uses generative AI to cut production costs and explore design and manufacturing, but concerns persist about job displacement and reduced quality.
Read at www.bbc.com
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