"Listen, if you're here looking for the inside scoop on trends, let me tell you a secret: They don't exist. At least not they used to. The zeitgeist has shifted. I mean, as long as I'm using the term zeitgeistclosely associated with Hegel, though he used more classical and uncompounded German: "Geist der Zeit"why not throw a big philosophical bomb in here."
"We are living in an era of antithesis to the classic trend cycle (the thesis) where designers then editors then buyers literally dictated what the masses would wear. Trends used to be Esquire giving you the scoops like "Barney's is stocking a new up-and-coming Italian designer named Giorgio Armani." Now "trends" are grown men on TikTok posting green screen videos saying, "Bro, here's how to ride the big pants wave this fall.""
Trend formation in menswear has decentralized from designers-editors-buyers to individuals and social platforms. TikTok creators and personal preference now exert greater influence than traditional industry gatekeepers. Predictive consultancies and AI-aggregated data remain present but have diminished cultural sway. Observations highlight a return to preppy aesthetics with J. Press and L.L.Bean bluchers gaining attention, a boyish turn at Dior under Jonathan Anderson, and J.Crew creative momentum under Brendon Babenzien. Practical guidance emphasizes wearing pieces that flatter rather than follow fleeting popularity, and the value of a cultural eye and menswear expertise for reliable seasonal selections.
Read at www.esquire.com
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