"In the equally celebrated and reviled Nashville neighborhood of 12South, if you dodge the roving gangs of bachelorette parties indulging in mid-morning margaritas, you can stumble onto this slice of retail gold. I'm not talking about Imogene and Willie (though I could be) or the new Todd Snyder outpost. I'm not talking about the perfect pint of Guinness at Locust or the assorted scents of Ranger Station's flagship. There's only one store that has a cortado-colored Porsche 911 on full display in open bay windows."
"Timeless is an oft-thrown-around word in menswear circles. It isn't literal-none of what we wear now would fit in the court of Henry VIII-but it's a shorthand for trend-proof styles. Classic feels more apt, though it's also thrown around a lot, mostly as a way to justify triple-digit prices for a t-shirt. But for Buck Mason, classic and timeless are the rare case of a brand's self-descriptor matching the reality of its clothes."
Buck Mason occupies a prominent retail space in Nashville's 12South with a cortado-colored Porsche 911 displayed in open bay windows. The brand started as a curved-hem t-shirt maker and retains that bestseller while expanding into a full menswear POV. Buck Mason emphasizes classic, timeless American style with contemporary fits and historical references that span post-1900 eras. The clothing aims to appeal to both vintage menswear enthusiasts and men who prefer simple, dependable dressing. The brand prioritizes enduring design over fleeting trends and presents a coherent, vintage-inflected yet modern wardrobe.
Read at Esquire
Unable to calculate read time
Collection
[
|
...
]