Timothée Chalamet's choice of a butter-yellow Givenchy leather suit at the Oscars symbolizes the revival of the often-overlooked color yellow in fashion. This bold hue, reminiscent of sunlight and joyous imagery, has started to gain traction, especially among accessories like bags. The popularity of yellow bags, particularly from a Canadian brand, showcases an emerging trend, appealing internationally across cities like New York, Paris, and London. Yellow offers a refreshing brightness amidst the heaviness of current times.
The return of butter yellow was written on the wall long before he stepped foot on the red carpet looking like a fresh Easter egg.
Yellow bags are the easiest way to incorporate the color into your wardrobe without feeling like it's too much.
It adds a lightness we could all use right now given how heavy everything feels in 2025.
It has international appeal. The girls are wearing yellow bags everywhere from New York to Paris to London.
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