The EDWIN Spring/Summer 2025 collection is inspired by the Japanese culinary philosophy of Hara Hachi Bun Me, which promotes moderation in eating. This collection features a playful mix of garments such as printed shirts, cozy sweatshirts, and quirky Ramen-themed pieces, all echoing Japan's rich food culture. The design integrates AI artistry with retro ice cream advertisement aesthetics, culminating in the YÅkai Diaries that blend Japanese folklore with modern humor. The collection embraces indulgence while also illustrating the potential pitfalls of gluttony, encouraging a joyful relationship with food and fashion.
The EDWIN collection embodies the Japanese philosophy of Hara Hachi Bun Me, encouraging a balance of indulgence and moderation through avant-garde fashion and cultural storytelling.
Fusing AI artistry with 1970s ice cream advertisement themes, EDWIN's designs offer a nostalgic yet contemporary take on Japanese culinary culture infused into everyday wear.
Collection
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