"The brand's first-ever boutique is filled with deliciously feminine and fun Cali-boho styles. Eddy comes from founder Megan Eddings Feely's nickname: It's tomboy girly-girl kind of girly-girl but cool, she says. Indeed, pairing the label's floral skirts with vintage rocker tees or ladylike frocks with combat boots makes the clothes approachable for San Francisco shoppersespecially those with hipster leanings. The airy shop glows with a sherbet-meets-Sedona palette, vintage fixtures, and cozy seatingperfect backdrops for racks of colorful dresses, skirts, blazers, and more ($300$600)."
"Expect rich fabrics, intricate embroidery, beadwork, and plenty of fringe. Designed in San Francisco and produced in India, each piece carries Eddy's signature mix of craft and character. Sustainability is also part of the brand's DNA. We're working toward B Corp certification, says Eddings Feely. I want you to feel good inside knowing our products are responsibly madeand you'll feel good on the outside because you look incredible. // 1900 Hyde St. (Russian Hill), shopeddy.com"
Eddy opened its first boutique on Hyde Street between Union and Green, showcasing feminine Cali-boho styles with floral skirts, vintage-rocker tees, frocks, blazers, and pieces priced around $300–$600. The airy shop features a sherbet-meets-Sedona palette, vintage fixtures, and cozy seating. Garments are designed in San Francisco and produced in India, with rich fabrics, intricate embroidery, beadwork, fringe, and a focus on sustainability while pursuing B Corp certification. Duer opened a Hayes Valley store at 567 Hayes Street offering performance jeans and apparel designed for commuting, biking, cocktailing, and working, known for stretchier, lighter denim. Jewelry, surfwear, beauty, and food destinations round out neighborhood offerings.
Read at www.7x7.com
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