Dries Van Noten, founder of the renowned fashion label, recently opened his first flagship store in New York, alongside a counterpart in London. This decision marks a significant moment in the evolution of the brand, which he describes as both personal and artistically layered. With his longtime collaborator Julian Klausner now at the helm, Van Noten emphasizes the importance of connecting deeper with cities through bespoke retail spaces designed to capture their unique energy. His shift from creative director has prompted new ways of interpreting his aesthetic within the retail environment, signaling a transformative chapter for the brand.
We see these openings as a new chapter. The house has always evolved with quiet confidence. I think you clearly see that I was involved.
Each city has its own rhythm and energy, and we try to reflect that in every space that we open.
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