"a portal into the collection's world, rather than 'AI for AI's sake,"
"Today, tech is a tool for expanding the world around the clothes, how they are presented, and how people enter the story, and how we create that moment when your eyes do a double-take,"
"The hardest work wasn't model tuning; it was orchestration,"
"Maybe fewer are using it publicly because of the potential reputational risk,"
Designer Kate Barton will unveil her latest collection at New York Fashion Week and partnered with Fiducia AI to create a multilingual AI agent built on IBM watsonx and IBM Cloud. The agent detects pieces with a production-grade Visual AI lens, answers questions via voice and text in any language, and offers photorealistic virtual reality try-ons. Fiducia AI used IBM Cloud Object Storage for data handling. Barton embeds technology into set design as a portal into the collection's world to expand presentation and spark curiosity. Orchestration, not model tuning, proved the hardest work. Many brands use AI quietly in operations because of reputational risk.
Read at TechCrunch
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