Depop launches a fashion collaging tool to style Pinterest-worthy outfits | TechCrunch
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Depop launches a fashion collaging tool to style Pinterest-worthy outfits | TechCrunch
"Fashion resale app Depop announced on Wednesday the launch of a new styling and collaging tool, designed specifically for users who love creating fashion collages. Named "Outfits," the new feature provides a moodboard-like interface, allowing users to design curated outfits to share with followers or inspire their next look. To use the feature, users can select an item they wish to style and click on the scissors icon located on the right side of the screen."
"This opens up a range of customization options, including the ability to add a colorful background and adjust the sizing and placement of images. There are also templates to use as a layout guide. All items featured in the collages are shoppable, and if a specific item sells out, the app offers suggestions for similar alternatives, the company notes. The addition gives sellers an opportunity to highlight items currently for sale and present them in styled collages."
"Additionally, users can share static images of their curated outfits across various social media platforms, such as Pinterest and Instagram. This appears to be a strategic effort by Depop to appeal to its Gen Z userbase, as collages have become increasingly popular among young users. Pinterest, for instance, introduced its own collage-making app called Shuffles in 2022 and integrated Shuffles functionality into its main app shortly after."
Depop launched Outfits, a moodboard-like styling and collaging tool that lets users design curated outfits and share them with followers. Users pick an item, tap the scissors icon, and access customization options including colorful backgrounds, sizing and placement controls, and templates. All collage items are shoppable; if an item sells out the app suggests similar alternatives. Sellers can highlight items for sale by presenting them in styled collages to inspire buyers. Users can export static images to social platforms such as Pinterest and Instagram. The feature targets Gen Z collage trends and is available to all Depop users.
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