David Beckham recently opened up about his experience with his latest underwear campaign for Boss, emphasizing his reluctance to return to such modeling after a decade. At a press event in London, he shared that he trained rigorously for 14 weeks to prepare for the shoot, altering his diet significantly. Beckham initially told his team he would never model underwear again but was persuaded to take on the campaign due to a new partnership with the German fashion brand. He candidly reflected on the pressure and his mother-in-law's humorous yet awkward comments regarding the photos.
I actually told my team, I'm not going back into my underwear. Then we signed the Boss deal, and the Boss guys turned around to me and said, what about an underwear campaign? I was under quite a bit of pressure at that point, so I agreed to it.
I trained for it for 14 weeks and as someone that loves food and wine, I cut that out for 14 weeks and just went for it.
Getting back into my underwear at 50 years old in front of the world was quite a thing that I actually wasn't looking forward to.
She was like I was sat with my friends and we were zooming in and do you know if you zoom in you can see everything' Well just don't zoom in.
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