"The small, delicate, and slightly round unisex shape had been worn by British actor, Jonathan Bailey, in leaked stills from the 2025 movie, Jurassic World Rebirth and had been dubbed by the internet as a pair of slutty little glasses'. It all just blew up, remembers Broughton, noting how the brand struggled to deal with the sudden demand for what had become the sexiest specs on the market."
"A subsequent capsule collection, made in partnership with Bailey's LGBTQ+ charity the Shameless Fund, sold out almost instantly, too. Thousands of pairs were gone in minutes, and after multiple restocks, we're maybe down to our last 15 pairs, adds Broughton. Nearly the entire run was bought by men. The extremely-online among you will remember those glasses, and have likely moved on with your lives."
Last spring a meme featuring Cubitts' Plimsoll frames worn by Jonathan Bailey in leaked Jurassic World Rebirth stills went viral and became nicknamed 'a pair of slutty little glasses.' Cubitts experienced explosive demand; a capsule collection made with Bailey's Shameless Fund sold out within minutes and subsequent restocks nearly exhausted inventory. Most purchases were by men. The phenomenon signals a broader trend toward delicate, performatively bookish men's eyewear across pop culture, with similar frames appearing on Glen Powell, Tom Hiddleston, Stephen Libby, and Timothée Chalamet, driving sustained popularity and scarcity for tiny, retro glasses.
Read at www.theguardian.com
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