At the Chloe show during Paris Fashion Week, creative director Chemena Kamali highlighted a romantic take on the boho trend, showcasing flowing silhouettes and soft fabrics. The collection featured wide-legged trousers, ruffled blouses, and gold logo belts, embodying a relaxed, yet chic vibe. Boho has regained popularity, evidenced by a significant rise in consumer interest. Kamali advocates for clothing that resonates with a woman's evolving identity as she ages, aiming to provide styles that reflect diverse moods and offer ease in dressing. Her efforts have evidently boosted annual sales by nearly 27% in her first year.
As a woman gets older her wardrobe changes... clothes need to reflect that.
At Chloe, it's the midriff that's become the new erogenous zone, reflecting a playful yet familiar aesthetic.
Boho is one of the few trends to seamlessly skip between generations, celebrated for its comfort and familiarity.
In her first year at Chloe, annual sales surged by 26.9%, showcasing the commercial appeal of a romantic, boho style.
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