The Trump trade war's impact has become evident on TikTok, catalyzing the rise of the Chinese e-commerce app DHgate to the top of the U.S. App Store. Following a 145% tariff increase on Chinese goods, many suppliers utilized TikTok to educate American consumers about the origins of luxury goods, which often come from China. This awareness led to a remarkable surge in DHgate's downloads, where it jumped from No. 352 to No. 3 in just a few days, reflecting an immense interest in accessing Chinese wholesale products.
The surge in DHgate's downloads reflects growing consumer interest in understanding the global luxury goods market, particularly as Chinese suppliers reveal their manufacturing secrets.
As video content on TikTok surged, DHgate capitalized on heightened awareness, becoming the No. 3 app in the U.S. and significantly boosting its installation numbers.
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