In light of the US tariff war, Chinese manufacturers are pushing back against Western luxury brands that misrepresent their products’ origins. A surge of social media content is revealing that luxury items, such as handbags, are often produced in China yet marketed as European-made. A popular TikTok video illustrated this disparity by detailing the actual costs behind a $38,000 Hermes bag, emphasizing that affluent consumers are buying into an illusion. This exposes a significant cultural critique of consumerism and the marketing tactics employed by luxury brands.
This Birkin bag at Hermes boutique will cost you $38,000. But what is the real cost out of the factory? Welcome to the real world.
Chinese social media has exploded this week with a flurry of videos from factory workers and retailers accusing luxury brands in Europe and the US of selling their products with 'Made in US' or 'Made in Italy' stamps.
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