"Cherry World is carving out a distinct place in the fashion landscape, and its Fall/Winter 2025 collection proves the brand is just getting started. Founded by a powerhouse creative team - photographer Glen Luchford, Frame Denim co-founder Josh LeVine, commercial artist Fergus Purcell, and stylist Fran Burns - the label continues to blur the lines between subculture and high-end fashion."
"These touchstones aren't simply borrowed for nostalgia's sake; they are reinterpreted through the brand's unique lens, resulting in clothing that feels both referential and current. This is Cherry World's signature approach - to honor the past while designing for the present, creating pieces that resonate with anyone who grew up immersed in these scenes or simply appreciates the cultural DNA they helped shape."
Cherry World was founded by Glen Luchford, Josh LeVine, Fergus Purcell, and Fran Burns and issues limited drops of washed cotton hoodies, graphic tees, knitwear, and premium denim. The FW25 collection draws from American pop culture, early skateboarding, punk shows, DIY zines, and music history, citing World Industries print ads, early Stüssy, Chrome Hearts, and artists from Cher to Black Flag and the Red Hot Chili Peppers. The collection reinterprets these references into garments that feel referential yet current. Fergus Purcell's graphics provide irreverence and refinement, with standout pieces like Airbrush sweatpants and inside-out fleece hooded sweatshirts that play with texture.
Read at stupidDOPE | Est. 2008
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