""One of the biggest things I learned working with Kate Spade New York on the last campaign was just how important it is to let your real friendships and personality shine through," D'Amelio tells Bustle. "When they asked me to be part of the Fall campaign, I was so honored that they thought of me. The brand really understands how to celebrate individuality and connection, and I'm so excited to get to do that with them again.""
"Probably my friend Maya. She has a cool style that would really match the vibe of the bag. I know she would totally make it her own. I love how Laufey's style feels so timeless - it's elegant but still really personal to her. And Ice has such a bold and fearless way of dressing. She makes everything look effortlessly cool."
Charli D'Amelio teamed up again with Kate Spade New York for the Fall 2025 "Spark Something Beautiful" campaign, joining Ice Spice and Laufey. The campaign centers on the Duo bag, a four-way wearable design that can be used as a shoulder bag, crossbody, clutch, or belt bag. The campaign emphasizes friendship, individuality, and authentic connection. D'Amelio emphasizes letting real friendships and personality shine, says she would gift the Duo bag to her friend Maya, and praises Laufey's timeless elegance and Ice Spice's bold, fearless style.
Read at Bustle
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