"Karim Abed: I'm the founder of WYR, a men's premium clothing brand launched in 2020. My girlfriend, now my wife, suggested WYR, shorthand for "what you'd rather" wear. I loved the simplicity and stuck with it. Before WYR, I spent nearly a decade in Texas working in finance, eventually as the chief financial officer for a real estate division of a home builder. It was financially rewarding, but I wanted to create something of my own."
"In January 2020, just before the pandemic, I traveled to Egypt with fabric samples and refined patterns that I had worked on for six months, and I launched in July of that year. I learned from mistakes. I kept my finance job to fund the business, so I could afford to lose a few bucks. We lost a good amount of money in the first and second years. Covid unexpectedly helped by letting me work from home and focus on WYR after hours."
Karim Abed left a finance career to launch WYR, a men's premium clothing brand, in 2020. The brand focuses on shirts, pants, and boxers made from Egyptian Giza cotton produced in small factories in Egypt. Abed traveled to Egypt in January 2020 with fabric samples and refined patterns and launched WYR in July 2020. He financed early losses by keeping his CFO job and learned from mistakes during the first two years. Initial sales were slow—about 1,000 units and $20,000 revenue in year one—but refining the premium Giza cotton proposition and supply-chain partnerships enabled growth by 2025.
Read at Practical Ecommerce
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