"A fashion industry veteran who started her career as a contemporary buyer at Saks Fifth Avenue, Seymour had an opportunity to realize that goal with Aligne, originally founded by Dalbir Bains as a wholesale women's fashion brand in London in 2020. Seymour envisioned a new era for Aligne - the brand could fill a white space she saw in modern women's clothing: the need for design-led, wearable pieces at an accessible price point, delivered with an omnichannel approach."
"She joined the business as managing director in 2022, relaunched Aligne under her vision in 2023 and was officially named CEO in 2024. "I felt partners [had to be] a huge part of the story." During her first several years as CEO, Seymour focused on Aligne's community building online and "design handwriting," then branched out from a direct-to-consumer strategy to an omnichannel approach with U.S. retail partners."
Ginny Seymour became CEO of Aligne after joining as managing director in 2022, relaunching the brand in 2023 and receiving the CEO title in 2024. She repositioned Aligne as a design-led contemporary women's label offering wearable pieces at accessible prices. Seymour emphasized community building online and a distinct design handwriting before shifting from direct-to-consumer to an omnichannel distribution with U.S. retail partners. Although founded in London, Aligne is growing largely in the U.S., prompting Seymour to relocate from London to New York to support the American office and team. London remains the brand's creative hub and part of its British DNA.
Read at Entrepreneur
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