"French Connection is back on the trail of global expansion with the aid of its cheeky initials-based slogan that made it so popular in the late 1990s. The label once known for clothes bearing FCUK is seeking to reinvent itself again under the ownership of a group of British entrepreneurs based in the north of England who rescued it in 2021."
"French Connection was founded in 1972 by Stephen Marks, who named it after the film starring Gene Hackman released the previous year. The entrepreneur hired the French designer Nicole Farhi to head his design studio in the 1970s and she later launched her own label under the company's umbrella. Together they made French Connection a hit, with a London stock market float in 1983 helping make Marks the UK's 15th richest man for a time."
French Connection is pursuing renewed global expansion and plans to revive its cheeky FCUK initials branding, signing a North American licensing agreement to develop and distribute apparel and accessories. The company was founded in 1972 by Stephen Marks and named after a film; Nicole Farhi later led design and launched her own label within the company. A 1983 London stock market float made Marks briefly one of the UK's richest men. The brand faded, prompting Marks to retake control in 1991. A provocative FCUK slogan coined in 1997 reignited public interest. Marks later sold shares after a costly divorce; entrepreneurs rescued the business in 2021.
Read at www.theguardian.com
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