"My belief in this extraordinary British luxury house is stronger than ever,"
"With the consistency of our Timeless British Luxury brand expression and an improved product offer, we have begun to see customers return to the brand they love,"
"dialling up Britishness in a way that feels both modern and considered. His take on the check has introduced a softer, more natural palette - with shades of olive, rust, and oxblood giving it a fresh, versatile update,"
Burberry implemented a major turnaround under new CEO Josh Schulman, cutting costs including 1,700 layoffs and streamlining the business around iconic products such as the trench coat and check pattern. Creative director Daniel Lee refreshed core designs with softer, natural palettes and simplified the brand offering. Marketing now emphasizes British heritage, which has boosted appeal and helped bring customers back. Same-store sales grew 2% in the second quarter, the first increase in two years, supported in part by a broader luxury-market rebound. The combined product, cost and marketing changes restored momentum and consumer buzz for the brand.
Read at Business Insider
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