"Fashion design and automobile design share more commonalities than you might think. Both juggle modernity and a huge amount of heritage, and luxury is often hugely important pursuit for designers in both sectors. So it was perhaps only a matter of time until the two collided. Timed to coincide with London Fashion Week, Audi has revealed 'Audi Couture', a print ad imagining Audi parts laid flat as a dressmaking pattern (which, to my eye, has more than a hint of 'Transformers' to it)."
"the campaign "isn't about traditional glossy car shots, but a sophisticated nod to the craftsmanship that connects high performance with high fashion." "Audi and Fashion share many principles. One of them is great design," Uche Ezugwu, BBH's Creative Director said in a press release. "With this campaign, we wanted to show Audi in a completely unexpected way, bringing the precision and craftsmanship of their engineering into the world of fashion.""
Audi revealed a print campaign called 'Audi Couture' that lays out car parts like a dressmaking pattern, blending automotive form with fashion motifs. The imagery emphasizes precision engineering presented as couture pattern pieces, evoking both craftsmanship and theatrical references to 'Transformers'. The campaign was created by BBH and timed to coincide with London Fashion Week to align with fashion industry attention. The creative aims to move beyond traditional glossy car shots toward an intersection of high performance and high fashion. BBH's creative director stated that Audi and fashion share design principles and the campaign showcases engineering precision within a fashion context.
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