"After a cyber-attack rained on its summer, Marks & Spencer is banking on fashion to brighten its autumn. A Prada-esque, crystal-embellished, charcoal V-neck cardigan (46), a faux leather trenchcoat with a price tag of 90 6,810 less than the Burberry version and a 36 short pleated skirt that offers a wearable take on Charli xcx's brat styling will hit shop floors shortly."
"to lead a bounce back after a devastating cyber-attack that affected M&S from April to August and is predicted to have cost the business 300m in profits. Evans said the retailer was aiming for two-thirds newness in store. That basically means that if a customer walks in to see the new season, two-thirds of it she will never have seen before."
Marks & Spencer plans a womenswear-led recovery after a cyber-attack from April to August that is predicted to have cost about £300m in profits. The store will introduce a high proportion of new seasonal pieces, targeting roughly two-thirds newness on shop floors while retaining a third of core basics such as white T-shirts, skinny jeans and black wide-leg trousers. The collection emphasises wearable trends like shorter skirt lengths and accessible outerwear, and favours tonal, easy-to-wear colours over harder, sharper shades. The strategy aims to broaden appeal into the 35–55 age group while maintaining strength with over-55s.
Read at www.theguardian.com
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