"Though we can expect to feel the siblings' influence throughout the brand in coming seasons, they're kicking it off as the faces of a new, diamond-forward collection called JH Lovestruck. Instead of mined diamonds, the pieces in Lovestruck use lab-grown ones. It might give traditionalists pause, but according to Krakoff, it's a way to focus on innovative (and proprietary) techniques that you just don't see elsewhere, giving Lovestruck an organic and easygoing feel that's uncommon with diamond jewelry."
"There's an honesty to these pieces, Finneas said in a statement. They feel intentional yet imperfectdiamonds with form and feeling, and without pretension. John Hardy The collection includes rings, bracelets, necklaces, and more. Plus, there are the obvious ecological and ethical implications. I love that Lovestruck uses lab-grown diamonds, reclaimed precious metals, and each piece was crafted using renewable energy, Eilish said in the same statement. What you eat, say, and wear matters, and jewelry is no different. It all impacts our planet."
John Hardy is launching JH Lovestruck, a diamond-forward collection that uses lab-grown diamonds, reclaimed precious metals, and renewable energy during crafting. Billie Eilish and Finneas serve as creative partners and faces of the collection, influencing future brand seasons. The collection includes rings, bracelets, necklaces, and other pieces designed to celebrate the natural state and unique form of single stones rather than standardized cuts. The design approach emphasizes organic, easygoing aesthetics and an intentional yet imperfect look that rejects pretension. The initiative aims to mesh innovative proprietary techniques with a longstanding commitment to sustainability and ethical production.
Read at www.esquire.com
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