Beyoncé exemplifies her dedication to artistic themes in all her projects, including her new perfume CÉ LUMIÈRE. For the launch, she painted herself gold and wore a striking metallic breastplate and matching skirt. The campaign reflects a luxurious, golden aesthetic, echoing her previous albums like Cowboy Carter and Renaissance. Embracing both country and disco influences, Beyoncé also incorporates traditional lingerie into the campaign, showcasing her unique style. Her meticulous choices emphasize her artistic vision and personal brand, aligned with her commitment to each project.
Beyoncé's commitment doesn't waver when it comes to her fragrance line, as evidenced by her fragrance CÉ LUMIÈRE, which she unveiled on Instagram over the weekend.
For her new perfume ad, Beyoncé covered herself in gold body paint and donned a metallic gold breastplate with a cropped hem and mock-neck collar.
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