The BEYONCÉ X LEVI'S collection acts as a cultural reset by merging heritage with modernity in denim fashion. The collection features rhinestone embellishments and a new fit specifically designed for curvy bodies. It is released alongside The Denim Cowboy film and showcases traditional Levi's styles with contemporary touches. Three core finishes highlight diverse energies ranging from classic to glamorous. The direction by Melina Matsoukas enhances the visual storytelling, celebrating both nostalgia and innovation in denim design.
The release of the BEYONCÉ X LEVI'S collection offers a multifaceted campaign that reinterprets classic denim through a modern and glamorous lens.
Shot by Grammy-winning director Melina Matsoukas, the campaign pays homage to classic Levi's ads while reimagining and reframing the past with contemporary flair.
The introduction of the 501 Curve fit is a significant development, designed specifically for curvier bodies, addressing the often skewed nature of 'unisex' clothing.
The three core finishes of the collection—Western Crystal, Laced Up, and Authentic—cater to various styles while maintaining a sense of innovation and heritage.
Collection
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