"Awake NY has never been about chasing trends; it's about channeling the lived energy of New York City and turning it into clothing that resonates far beyond its blocks. For Fall/Winter 2025, the brand leans into the city's contradictions - grit and glamour, resilience and polish - and delivers a collection that feels distinctly alive, equal parts streetwear and statement-making."
"The brand's DNA has always been steeped in New York 's pulse, and this collection sharpens that identity even further. Skeleton Vanson leather jackets headline the release, bringing a mix of toughness and subcultural swagger that reads equally rebellious and elevated. Track jackets, plaid flannels, and Realtree camo sweatpants tap into the everyday grit of city living, while an ombré mohair knit sweater adds softness without losing attitude."
Awake NY channels New York City's contrasting grit and glamour into a Fall/Winter 2025 collection that marries streetwear attitude with statement-making tailoring. The lineup drops September 11 at the Orchard Street flagship and online and centers on Skeleton Vanson leather jackets alongside track jackets, plaid flannels, Realtree camo sweatpants, an ombré mohair knit sweater, and a reimagined All Star football jersey. Leather, knit, camo cottons, polished tailoring, and technical cottons are layered and blended to balance toughness with wearability. Textiles and cuts emphasize adaptability for daily city life, moving from morning commutes to late-night moments while retaining crafted detail.
Read at stupidDOPE | Est. 2008
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