The Salone del Mobile kicks off Milan Design Week this Tuesday, showcasing Italian furniture amidst global economic challenges, including European market decline and U.S. sales boom. President Maria Porro highlighted the importance of the American market, which has become a significant buyer of Italian goods, while traditional markets like France and Germany have decreased purchases. The fair is expected to attract large crowds, similar to last year's attendance of 371,000, as it features major exhibitions and talent scouting despite warnings of potential project cancellations due to economic malaise.
The six-day event anchors Milan Design Week but faces uncertainty from economic strains and shifting demand among major furniture buyers.
Maria Porro states that the American market has stepped up as a key buyer while traditional markets like France and Germany have retreated.
Although consumers are making fewer purchases, large architectural projects continue to drive furniture sales, posing potential risks if economic conditions worsen.
The fair's past success with nearly 371,000 visitors will likely continue, showcasing new offerings despite underlying market concerns.
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