"The company is testing Styled for You, which uses AI trained on its database of 100,000 curated outfits to suggest items that could go together with those a shopper has already bought or has searched. If a shopper signed up to its loyalty programme is seeking advice on buying a dress, for example, the AI stylist on the Asos app may suggest how the item can be complemented with a jacket and heels or given a more casual look with a sweater and trainers."
"Asos is also using AI to help speed up its design process by showing what a product could look like on a model or in different colours. The company said action to cut discounting and deter unprofitable shoppers who return lots of items and buy little had contributed to the decline in sales as well as a soft consumer backdrop."
Asos suffered a 12% drop in sales in the year to 31 August and faces analyst expectations of further declines. The retailer is testing Styled for You, an AI stylist trained on a database of 100,000 curated outfits that recommends complementary items based on a shopper's past purchases, searches and loyalty-programme preferences. The site also provides an automated feed of suggestions for all shoppers. AI is being used elsewhere to speed design by visualising products on models and in different colours. Actions to reduce discounting and deter unprofitable frequent returners helped narrow annual pre-tax losses to 282m from 379m. The CEO aims to make Asos a destination for inspiration and style.
Read at www.theguardian.com
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