Young adults are experiencing significant pressure from social media to maintain a lifestyle showcased through glamorous posts. This phenomenon, termed the 'boom boom aesthetic,' promotes a lavish consumption pattern reminiscent of old-money styles, with a focus on high-end items like furs and opulent dining experiences. Amid economic uncertainty, many are grappling with feelings of inadequacy as they attempt to align their financial reality with what they see online, often leading to impulsive purchases followed by guilt and anxiety, reflecting a complex relationship between social media and economic self-perception.
On Instagram feeds, martini glasses clink in what feels like a never-ending loop.
It's a dizzying time to be a 20-something inundated by social media feeds flashing other people's trips and restaurant reservations.
Many young people are plagued by pangs of economic self-doubt, telling friends or therapists that they can't keep up with the Joneses.
Trend forecasters call the recent embrace of lavish old-money consumption the boom boom aesthetic.
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