"At its core, the collection is a love letter to Moncler 's heritage ski apparel, reimagined with Rocky's unmistakable aesthetic. The lineup is described as an "urban protective uniform," designed to bring edge and attitude to the slopes or city streets. Photographed by Charlotte Rutherford, the campaign amplifies the collection's vivid palette and lustrous fabrics, using bold visuals that command attention."
"Color is central to the story Rocky is telling. Lava red, electric indigo, and bright emerald punctuate the collection, contrasted against classic monochrome pieces for balance. This color-block approach not only nods to vintage ski style but also reflects Rocky's flair for turning streetwear into a platform for personal expression. Statement Pieces with an Edge Several standout garments underline Rocky's ability to mix irreverence with refinement."
A$AP Rocky expands his creative remit with a Moncler Genius capsule that merges retro ski culture and futuristic soundscapes. The collection, curated through AWGE, blends high-performance outerwear with rebellious streetwear attitude and highlights Moncler's experimental Genius vision. The lineup functions as an "urban protective uniform" suitable for slopes or city streets and is captured by Charlotte Rutherford to emphasize vivid palettes and lustrous fabrics. Signature colors include lava red, electric indigo, and bright emerald balanced by monochrome pieces. Notable designs include a trompe l'oeil puffer t-shirt and the Bahianinha short down jacket with 3D geometric quilting, combining irreverence and refinement.
Read at stupidDOPE | Est. 2008
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