COS, a London-based fashion label owned by H&M, is gaining popularity, being named one of the 'hottest brands' by Lyst. Known for its high-quality basics, COS appeals to shoppers looking for 'quiet luxury' at affordable prices. Recent offerings in menswear and a new fragrance line have expanded its appeal, marked by an increase in brand recognition among both men and women. Influencers and stylists praise COS for classic, sophisticated pieces that combine both playful and unique elements, making it a go-to brand in modern fashion.
"It's really slept on for men's fashion. It's a good place to play around with classic silhouettes, and pieces that are a little bit more playful and different."
"COS is ideal for shoppers seeking the 'quiet luxury' aesthetic without the luxury price tag."
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