"Haven't you heard? There's a new colour trend in town just in time for the end of summer. Pastel yellow, or 'butter yellow' as it's been warmly nicknamed, is everywhere in fashion right now. It's also hitting the tech world, with brands finding ingenious ways to jump on the dairy bandwagon."
"As we wrote last week, Vogue ascribes the rise of butter yellow to a Louis Vuitton spring 2024 runway show, while consumer trends forecaster WGSN says the soft pastel hue is resonating with consumers as they seek comfort, optimism and a sense of nostalgia in uncertain times."
Pastel yellow, nicknamed 'butter yellow', has emerged as a major colour trend in fashion and product design. Vogue links the rise to a Louis Vuitton spring 2024 runway show. Consumer trends forecaster WGSN reports the soft pastel hue resonates with people seeking comfort, optimism and nostalgia amid uncertain times. The shade is crossing into the tech sector as brands adapt products to match the trend. A range of objects for the home and pocket are available in butter yellow, from portable speakers to smartphones that anticipated the colour's popularity. The trend blends retro warmth with contemporary gadget design.
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