3 of the most talked about new releases from the 'Super Bowl' of watches
Briefly

The Watches and Wonders event in Geneva highlights new models from prestigious luxury brands like Rolex, Patek Philippe, and Vacheron Constantin. Often described as the 'Super Bowl' of the watch industry, it brings together watch enthusiasts to see the latest offerings. However, the event occurs amid uncertainty regarding potential price hikes for Swiss watches in the US, due to a 31% tariff imposed by President Trump and rising gold prices. Rolex's new Land-Dweller model has garnered significant attention, signaling a competitive edge in design among premium brands.
The Watches and Wonders event in Geneva, known as the 'Super Bowl' of watches, showcases luxury timepieces from top brands amid concerns of potential price hikes due to tariffs.
Rolex, Patek Philippe, and Vacheron Constantin are among the luxury brands debuting new models at the Watches and Wonders event, with an uncertain future for Swiss watches in the US.
Read at Business Insider
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