"The fashion agenda is increasingly being curated and consumed through the lens of algorithms - where microtrends can take off in a matter of days and cutting through the noise at the right time can be just as important as what's being styled."
"This panel explores how to balance trendspotting with authenticity, strategies for leaning into big "moments", and how brands and creators can build an audience/community that will stay with you long after the latest trend crashes out."
Algorithms increasingly curate and amplify fashion, enabling microtrends to emerge and spread within days. Rapid timing and cutting through platform noise can be as important as styling choices. Brands and creators must balance active trendspotting with maintaining authentic voices and values. Strategic engagement with major cultural "moments" can accelerate visibility and relevance. Long-term audience retention depends on building community, delivering consistent value, and fostering relationships that outlast ephemeral trends. Measurement of engagement and responsiveness should inform when to lean into a moment and when to prioritize authenticity.
Read at Forbes
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