The mass protests in Spain this year against overtourism, including unique tactics like spraying tourists in Barcelona with water guns, drew international attention, yet did little to deter increasing visitor numbers.
Despite the protests, Spain experienced a surge in tourism, with 10.9 million international visitors recorded in July and August, marking a 7.3% year-on-year increase.
A survey indicated that 89% of U.S. tourists were unaware of the protests, and nearly 70% of those who knew about them reported no change in their travel plans.
The protests, driven by the challenges of overtourism such as overcrowding and rising living costs, intensified earlier this year with significant numbers mobilizing to call for tourism limitations.
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