"Entertainment has always been a passion for me whether that be on the pitch or in other areas," Messi said. "I'm really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture."
"The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture," the Messi family said in a statement. "We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming and experiences."
"This new venture aims to highlight and build upon everything Leo Messi stands for through not only massive premium content on a global scale but also community outreach and family-focused initiatives," Pastore said.
"We are very grateful to Leo and his family for the opportunity to create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres."
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