""Clásico after Clásico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition," said Barcelona's managing director. Manel del Río."
""Seeing OR on a Barcelona jersey for El Clásico, I don't even know how to process that. It's been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca," she told the club's media."
""On top of that, getting to perform for the fans who've been listening since day one, in a city like Barcelona, is going to be so special. That's everything to me. I cannot wait to see them.""
Barcelona unveiled their latest kit design for El Clasico, showcasing the logo of American singer Olivia Rodrigo. This initiative is part of their sponsorship deal with Spotify, aimed at enhancing the club's global positioning and cultural connection. Barcelona's managing director emphasized the strategic value of this partnership. Rodrigo expressed her excitement about her logo on the jersey and her upcoming performance in Barcelona, highlighting the significance of connecting with her fans in the city.
Read at Barca Blaugranes
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