The article emphasizes the importance of effective follow-up strategies after networking events to build lasting relationships. It suggests a measured approach to frequency, advising that follow-ups start within a week and be spaced out. Various communication styles, like emails and LinkedIn messages, should be blended to keep interactions fresh. Additionally, it's crucial to gauge responses to adjust engagement levels. The article encourages each follow-up to add unique, valuable insights or connections to enrich discussions and strengthen relationships formed during the conference.
Measured Frequency is key; follow up initially within a week of the conference, then space out your communications to maintain engagement without overwhelming.
Mix up your follow-up methods; if you initially emailed, consider LinkedIn to keep the conversation alive. Diversifying communication styles enhances connection.
Pay attention to responses; if engagement is strong, maintain your approach. If responses are short, reduce frequency to respect their time.
Each follow-up should add value; share insightful articles or connections to provide new perspectives, enhancing the relationship built during the conference.
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