The article discusses the evolving beauty trends that favor glowing finishes over matte products, highlighting the popularity of 'butter skin'. This trend serves as a balance between the overly dewy 'glass skin' look and a more natural finish suitable for various skin types. Makeup artist Anna Payne explains that 'butter skin' provides a creamy, radiant appearance without excessive shine. The rise of hydrating makeup products, which enhance moisture and deliver a healthy glow, reflects an expectation for makeup to benefit skin health, further popularizing this new approach.
"Unlike the ultra-dewy glass skin trend, butter skin has a more natural, satin-like finish - hydrated and glowing but never overly shiny," says Anna Payne, Chanel makeup artist.
"Hydrating makeup products boost moisture, leaving skin smooth, plump, and naturally radiant. They provide a dewy finish and prevent dryness," explains Payne.
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